A properly designed and registered trademark (often also referred to as a logo or brand) is a valuable investment for a business. For some companies, it can be their most valuable asset.
The values of well-known trademarks amount to billions of dollars.
To register a trademark, the following is required:
a) An application for trademark registration, which specifies the applicant and their place of business or residence.
b) An image of the trademark being applied for and its description, including color and color combinations.
c) A list of grouped goods that correspond to the classes of the international classification of goods and services for which the trademark registration is requested. The application must be accompanied by:
a) A receipt for the payment of the state fee established for submitting the application and conducting the examination.
b) A document confirming the authority of the patent attorney or representative (power of attorney), if the application is submitted through them.
The value of the Google brand is $109.5 billion.
The value of the Apple brand is $107.1 billion,
The value of the Amazon brand is $106.4 billion.